H&M celebrated the upcoming launch of the Conscious Exclusive collection in LA

To celebrate the launch of the H&M Conscious Exclusive collection 2017, an elevated assortment created using sustainable materials and fabrics, H&M’s Creative Advisor, Ann-Sofie Johansson hosted an exclusive dinner March 28, 2017, in Los Angeles with the face of the campaign, Natalia Vodianova.

Notable guests included Chrissy Teigen, Orlando Bloom, Hailey Baldwin, Kate Mara, Sasha Lane and Lucky Blue Smith were dressed in the latest Conscious Exclusive collection, launching in selected H&M stores and online at hm.com on April 20th.

The H&M Conscious Exclusive is a high fashion collection made from sustainable materials that aims to move H&M’s fashion and sustainability innovation forward towards a sustainable fashion future. New to this year’s Conscious Exclusive is a kids line as well as an organic perfume joining the ladies’ collection.

“I am proud to be the face of the H&M Conscious Exclusive campaign. It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,” says Natalia Vodianova.

“Conscious Exclusive is a chance to dream and create pieces that are both edgy and beautiful. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of BIONIC®“, says Ann-Sofie Johansson, Creative Advisor at H&M.

The intimate evening was held at SmogShoppe, one of the most sustainably designed urban spaces in the US. Upon entering the room, guests were greeted by an art installation featuring the star piece of the H&M Conscious Exclusive collection, an ethereal plissé pleated gown featuring BIONIC®, a polyester made from recycled shoreline plastic.

See more of the Conscious Exclusive collection at www.hm.com.