JustFab Inc and Kate Hudson Announce the Launch of Fabletics

Award-winning actress Kate Hudson has co-founded a new line of lifestyle athletic wear apparel and accessories with JustFab Inc., the worldwide leading fashion subscription company. Available online beginning today at www.fabletics.com, Fabletics features designs inspired by her personal wardrobe and active lifestyle.

Fabletics offers today's active woman high quality, fashion-infused athleticwear to help her look and feel her best as she lives her busy life. Sharing the same commitment to supporting all women on their journeys to living fit, Fabletics and Hudson have collaborated to create stylish, high performance designs using premium fabrics and construction to compliment a variety of body types – all at accessible prices.

"The most exciting part about co-founding this line is creating looks and pieces for every woman and every body type; things women can feel good in all day," said Hudson, co-founder of Fabletics. "At Fabletics, we believe all women should be able to have hip styles and amazing quality at prices that won't break the bank."

"As a lifelong fitness enthusiast, I wanted to create an athleticwear solution that upholds the core principles that JustFab Inc. is known for – high quality products at affordable prices," said Don Ressler, co-CEO of JustFab Inc. "Now, women can now effortlessly receive complete workout outfits at their doorstep that offer exceptional value every month. With personalized monthly outfit recommendations and a curated shopping experience, Fabletics offers active women an innovative new way to shop for lifestyle athleticwear."

Priced under $100, Fabletics features workout essentials such as sports bras, shorts, leggings, and tanks. The collection focuses on easy-to-wear layering pieces such as cozy jackets and hoodies, buttery soft tees and long-sleeved tops, stylish cardigan wraps, and accessories such as scarves so women can look good and feel great no matter where their workouts take them.

Credit: PR Newswire / JustFab Inc