Wednesday Mess-age : When Fashion meets technologyTechnology is rapidly developing and changing, with new and more useful gadgets hitting the high street to improve the way we work, lifestyle and our luxuries. Additionally, we can say fashion is the same. The two industry’s today play huge parts together, hand in hand, giving people a whole new experience. So how does technology fit into fashion? Why must they keep up with eachother? The answer is, both play massive parts in our daily lives. We live in a world where fashion is never ending, and can be seen as essential to our lives (clothing that is), and with more people depending on technology today than any other era, it’s only possible to keep up together by working together. For the past few years, technology has shaped fashion to what it is today, creating new jobs, collaborations and bringing out inspiring, passionate individuals. So when does technology not only just keep the industry afloat with the market, but also become wearable? I looked at the top 7 fashion-wearable need to knows;
1. DVF GOOGLE GLASS Diane Von Furstenberg is one of the biggest designers on the market today, her deigns are about empowering woman and keeping fashion classy and sophisticated. One of the only labels to sell plus-size clothing, DVF is inspirational to all and is about trying out something new. With that and the release of GOOGLE GLASS hitting the market, DVF saw the opportunity to make technology not only just wearable but also fashionable. She collaborated with Google to create life-changing sunglasses! It’s about blending your digital busy lifestyle into a effortless look.
Watch her interview here
2. TOPSHOP – THE VIRTUAL CATWALK.
Ever wanted to go to a Topshop Unique show at LFW. This year, you could, virtually. Topshop we’re able to let there supporting fanbase experience the show of there dreams, from the very home of the flagship store in Oxford Circus, London. The large ‘jazzy’ goggles, with screens inside and headphones inside allowed the the viewer to experience the show from the front row seat, and not just the live stream of their computer.
Connecting the audience to the fashion show, gives them more of a personal connection to the brand, making additionally the TOPSHOP UNIQUE collection a number one browse to have a look at one release. Able to see the garments first, at the actual show influences the consumer, to not only view the show but become part of it later on.
3. 3D PRINTED GARMENTS 3D printing is the biggest development of 2013. With 3D printers now able to buy on the market, making virtually near enough anything, fashion is a area the advanced printer has tapped into you. Leading to ideas of ‘emailing luggage’ and 3D printing your essential clothes, many designers has used this for there catwalk creations. IRIS VAN HERPEN was one of the first of many to use 3D printing to their advantage when creating detailed garments. During the SS12 Haute Couture show in Paris, Herpen showcased a range of garements with in-depth pattern detail creating shape and texture on the models body. Since then, 3D printing has been developed to be used by other designers, and also to create ’3D pens’, which can be used to fix clothing.
5. THE BB SUIT Oneises are the big phase for the past two years. Wear them inside in bed, or out on a cold day, near enough everyone in the UK especially jumped on the hype. However, what would you think of a Onesie where you can take your wifi, GPS and music library with you? Well, you can. Let me introduce you to the BB SUIT. The knitted onesie is able to accompany every ‘smart-phone owner’, ‘gadget lover’s’ needs. Question is, why would you want to wear anything else?
‘INTIMACY’, the dress that turns transparent when the heat rate increases. Created by STUDIO ROOSEGARDE, the dress is plain, however the change in heart rate changes it’s state to opaque. This can be triggered by emotions of excitement or fear. STUDIO ROOSEGARDE said “It’s about self-expression, and that is where we’re not yet given a great level of choice or the ability to personalise from the tech manufacturers.”
watch the clip here
7. Solar-powered Mini-dress by Despina Papadopoulos
Despina Papadopoulos and Studio 5050 created the Day-For-Night Solar Dress, an ultra-mod solar-powered mini that looks a lot like chanteuse Francoise Hardy‘s 1960s. This dress is 100% custom made and it soaks Sun's energy to light up whole night to creat ultimate party dress. Interestingly, dress has over 448 circuit board tiles that can be fitted with solar cells, LEDs, or photocells to charge your phone or any device you want. This dress is definitely reserved for party and phone addicted ladies.
So where would this combination of technology and fashion lead to? These days, only the bravest fashionistas could wear these pieces full of technology. In the end, will everything we wear have some kind of technology benefit. Who knows. However with what has been put up on the market so far, it’s exciting to see what’s around the corner.
In Collaboration with Mess Magazine