BCBG Max Azria Spring 2012 CampaignBCBG Max Azria featured models Daniela Mirzac and Theres Alexandersson for their spring 2012 ad campaign. Camilla Akrans photographed the brand’s latest designs against turquoise backgrounds, both in studio and on location. Styled by Laura Ferrara, this high-energy shoot was filled with billowing geometrically printed dresses off-set by minimalistic accessories. The new collection consists of simple shift dresses, complete with provocative slits and pulsating color-blocking hues. The images captured on location were action-packed, highlighting the fullness and transparency of BCBG’s spring ensembles. To add to the intensity, the model’s locks were painted a brilliant shade of purple, completely fitting to the campaign’s striking qualities and catch-phrase “elevate your look”. To see the full extent of the dynamic shoot, check out the video for the ad campaign. For all the latest BCBG apparel, shop collections online.
BCBGMAXAZRIA Runway Ad Campaign | Spring 2012 CREDITS: BCBG Max Azria Author: Megan Lynn Lewis