Kanye West Takes Over Bankrupt Karmaloop

Hot on the heels of his major success at New York Fashion Week, Kanye West just won’t stop taking over fashion headlines. This week, he’s teamed up with Damon Dash––co-founder of Rock-a-Fella Records––to purchase Karmaloop, who filed for Chapter 11 bankruptcy on Monday.

Karmaloop was founded in 2000 and brought streetwear brands like 10 Deep and Crooks and Castles to the limelight, but in recent years the online retailer has fallen to the wayside.

In a black and white video posted online, Dash said, "So you know, we just about to do some new shit, just—you know—stick together culturally, take over the world, create a whole new industry. You know what I mean, just play the game fair. You know, honorable people stick together. So you know, this is how the generations do. Man he's super famous and we linkin' up and we decided to go buy Karmaloop. We just talked about it so it's gonna happen. And a couple of other cool things — we ain't doin' no music unless that's for fun. Only big baller stuff. But it's real."

The post tags the likes of Vanity Fair, WWD and Vogue on Instagram, as well as designers Rodarte and top influencers Hamish Bowles, Naomi Campbell and Gisele Bundchen. It seems that West and Dash will turn the site around and onto a higher fashion class of individuals. "[We're] not doing any bubblegum shit, and I hope the whole world sees this and wants to do the same thing," reads the caption of one post.

No word yet on whether or not Kanye West’s Adidas collection will be available on the site.
Blaine  Fuller
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