Sretsis Kicks Off Tokyo Fashion Week with a BangTokyo Fashion Week opened this Monday at the trendy Shibuya district on a fairy tale-inspired note, as a popular brand from Thailand called Sretsis turned the catwalk into a labyrinth strewn with petals.
With whimsical chiffon dresses, a fox-shaped hoodie-shawl and hand-crocheted fruit earrings, creative director Pim Sukhahuta told reporters after the show that she wanted to create "treasurable, not trendy, but timeless pieces".
"It's my own imagined labyrinth," she said of her Autumn/Winter 2015 collection, which was filled with "flowers, fruits, strawberries, grapes and strange monsters that are also friendly". The show heavily featured a large-scale "fantasy labyrinth" print on silk chiffon and a German-made wool-blend that looks like fur and is used in Steiff teddy bears.
Sukhahuta began designing clothes for her sisters, who are also involved in the Sretsis label, which launched in 2002. It is the first of 52 brands exhibiting at Tokyo this week, six of which are from outside Japan.
Akiko Shinoda, director of international affairs at Japan Fashion Week Organization, said each brand featured on the runway would be "completely different -- there's no one theme or concept". Tokyo Fashion Week is largely seen as a launchpad for edgy young designers, not yet attracting the big names seen at Milan, Paris, London and New York.
Established Japanese designers such as Yohji Yamamoto, Junya Watanabe and Rei Kawakubo, founder of Comme des Garcons, all show their collections in Paris. Shinoda said Tokyo maintained its position at the helm of Asian fashion thanks to its strong street style, which is "edgy and punk", but she warned that other regional centres were catching up.
Check out our exclusive coverage of Tokyo Fashion Week day one here, and watch for more coverage from Fashion One all week long.