Topshop Revolutionizes the Runway at London Fashion Week

Cara Delevingne, Kendall Jenner, Jourdan Dunn and Alexa Chung lined the catwalk in the front row at Topshop’s show at London Fashion Week. The show featured designs that were inspired by the daily lives of twenty-something party girls. With most of fashion week focusing on throwbacks and 70s revival, Topshop’s show was a breath of fresh air.

Last season’s Topshop collection at London Fashion Week.

The UK's style-savvy retailer partnered with Twitter to give trend hunters instant access to next season's key looks hot off the catwalk. Twitter technology enabled the most covetable trends from the show to be almost instantly displayed on six real-time shoppable billboards in London, Leeds, Birmingham, Manchester, Liverpool and Glasgow. This was the first time a brand used real-time big data to inspire and curate a customer's shopping journey.

Topshop's digital billboards make runway fashion accessible.

Topshop understands its clientele and the digital age of online shopping. They’ve used this knowledge to create the tools to purchase items straight from the runway for instant gratification. The show featured faux-fur, parkas, short skirts, sequinned short velvet dresses, knee high boots, marabou tops and sandals. Shop the collection on the Topshop #livetrends site now.
Blaine  Fuller
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